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I have noticed more "blow in" cards in some of the catalogs arriving in my mail box.
The started me thinking about using this as an option, especially since blown in cards ride inside advertising media for a target group. Has anyone considered using this option? If so, did you see a boost in sales? |
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In the current economy, catalogers are looking for list rental-type income and, by extension, to carry inserts and blow-ins.
Estimates show that blow-in card programs generally bring catalogers revenue between $15 and $20 per thousand. |
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