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While many options exist to help you increase web presence and market a web site, this brief list of web-marketing basics goes over some of the more useful and widely-trusted tactics.
Search Engine Optimization Search engines send out software 'spiders' that browse a web site's content and determine the site's rank; in other words, a site's importance or relevance compared to other sites. Following the guidelines below, you can begin to increase your site's ranking: Page Titles: Make sure you title each page within your site according to each page's particular content. The words between the <title> and </title> tags in the page's HTML code not only appear at the top of your browser window, but provide essential information to search engine spiders. META Tags: Though hidden, search engine spiders value these tidbits of code. Because of this, your META tags should be carefully crafted. For example, make sure that keywords used in a <META name="keywords"> tag reflect the page's actual content. Yet, if a page's content overuses keywords, your site can be penalized with a lower ranking. Structure: Text in HTML ‘header’ codes (<h1>, <h2>, etc.) carries more ranking weight than basic text. Search engine spiders index and rank web pages more accurately when you organize the page's content using standardized document structure methods. Submit URL: Submit your site for indexing to the larger search engines: * Google: Submit Your Content * MSN: Bing URL Submission * Yahoo!: Yahoo! Submit Your Site Linking: Many search engines consider the number of incoming links to a site a good indicator of that site's importance. In other words, when other sites—especially other higher-ranked sites—link to your site, the higher your site's ranking will go. |
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Good points there. Also optimize site for social media... it has emerged as a huge part of the web landscape. You also need a comprehensive social media marketing plan that incorporates all of your content initiatives and your efforts to create bookmarks that direct people to that content. It could also mean adding a social share button like tell-a-friend on your website to allow your readers to submit the article to the social media community thus spreading the word and driving quality traffic.
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Great Tips!!
W should go for both on page optimization & off page optimization to promote our website.
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National Association of Professional Women |
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This is one of the best tips I ever read. Thank you so much for this. I love it :)
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Link building is the best way to promote your web site and its pretty cheap
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1. Unique Meta Tags for every page
2. Content with key words 3. Url Rewrite with Keywords 4. Proper xml, html sitemaps and periodic submissions. Check if it all the links are crawled properly by google. 5. Community section with Blogs and free downloads 6. Reciprocal Links from related sites 7. Article Distribution 8. Periodic Press release distribution 9. Free ebook distribution with back links to site 10. Sponsor programs related to the industry and this get back links from there 11. Provide help on wholesale business on answer sites. 12. Continuous directory submission to new directories 13. Have profiles at social media sites and promote through them 14. Provide testimonials on our service provider websites ( Hosting, email application, sms application, graphing services etc etc) 15. Publish some interesting facts on Google Knol 16. Create Video's and distribute it
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Interactive Brokers Review |
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