How to Really Sell Your Affiliate Products to Your Readers
Affiliate marketing is about more than just selecting a program. It is about marketing that program efficiently, and using the tools at hand to make your affiliate products more attractive.
If you are new to the business of affiliate marketing, consider the following tips.
Write an Honest Review
The number one way to sell a great product is to write an honest review of it. Describe what you did and didn’t like about it and let your authority work for you.
Loyal readers will appreciate your opinion and buy the product, using your affiliate link. A good review includes pros and cons, and comparisons to other products in the niche. Show your readers’ how your affiliate product stacks up.
Use the Product in Context
If you’re selling an advertising publisher, why not use the publisher on your site to host your ads? Showing how the product works and looks in context will help your readers see how it works.
In addition, viewing a product on a blog with authority will have them wanting to emulate your style!
Promote the Product Away from Your Blog
If you’re regularly on twitter or another social media site, promote your affiliate product. Link back to the review on your blog and let people know that you support your product out of context. Generating word-of-mouth sales is a fantastic technique to make you more money online.
Leverage Your Mailing List
If you’re running a newsletter from your blog, be sure to include a section for “partner offers” from your affiliates. Sometimes those subscribed to your newsletter will not get out to your blog often, but will be more receptive to offers given from the campaign.
If possible, select a product specifically for newsletter subscribers and promote it in your newsletter. Rarity is an attractive quality and can generate a bunch of sales and get new subscribers to your list!
Create a Partner Product
If you have a shop on your blog, or you have a space specifically for affiliate products, create a free “partner product” to go along with it. This could be a simple free landing page layout, or a 5-page report.
People love free gifts and giving away something of yours will increase authority and loyalty. Just make sure that your product is of quality!
Create a Guide to the Product
Write a “getting started” guide to working with the product that you want to promote. Talk about how it is a solution to your readers’ problems, then show them how to use the affiliate product to do what it is they’re trying to achieve.
Guides are a fantastic way to promote products because it gives people a sense of usability and ease. Provide the means and the explanation to really sell your affiliate product to readers.
Give the Product Away for Free
If you can secure one free copy of your affiliate’s product, launch a contest to give it away and generate some buzz. Talk about how winning the product will change your readers’ lives for the better, and some of your readers will choose to buy it right then and there. As well, contests generate more traffic, which generates more leads.
Give the Product Away at a Discount
Some affiliate programs allow you to create coupon codes for the product. While this may take out of your commission earnings, giving away a few coupons and then asking for testimonials back will strengthen the product exposure and build up your reputation as well.
Create a Case Study
Explain to your readers how the product has changed your own personal life by creating a case study about how the product affected your blog. Show your readers some real statistics and changes over time.
Be sure to include personal anecdotes in your study to draw your readers in. Examples are a fantastic way to sell a product.
Finding the right affiliate product for your blog is only the first step in making a good income. A real affiliate marketer knows how to connect with his or her audience and make them find value and solution in the product that is being promoted.
To our success!