How to Stand Out from the Crowd
So you’ve “built it” and you find that the people are just not coming. In the back of your mind you wonder, “what could you be missing to draw in the traffic?
Standing out from the “crowd” is a goal that many bloggers strive for. The only way to gain thousands of subscribers is to produce the magical “unique content” that everybody raves about.
However, this is quite a struggle for many newcomers to the game. How exactly does one produce “unique” content and show up on the map?
Uniqueness is defined as “singularity: the quality of being one of a kind.” The question now is this:
Are you offering your readers one of a kind content?
Let’s face it, a lot of the ideas you read about online are copied. However, there are many ways to produce that one-of-a-kind content that readers are begging for.
But it all comes down to one single factor – your own P-E-R-S-O-N-A-L-I-T-Y
That is, your actual content idea versus the way you present it to your readers.
How to Stand Out from the Crowd with Personality
The personality you present to others is a primary factor in getting people to continue to visit your blog and perhaps buy your products.
Here are six tips on developing your personality and personal brand to attract new visitors.
- Approachability. People don’t like antisocial bloggers. If you’re not approachable, then you won’t be able to form the connections needed to make important contacts and open opportunities. Approachability can be achieved in many ways, whether in the way that you write or in the way that you act when you’re not blogging.
- Charisma. Think of Billy Mayes. He almost makes you believe that “magic putty” could hold together a building in hurricane force winds. Charisma is an essential trait for networking. Like being approachable, once you’ve baited the fish, you need to reel them in.
- Honesty. In the sea of scammers and half-hearted offers from “experts,” being honest is a major way to get visitors. Be “transparent” with your motives and let your readers know what your goals are, and what you’re going to do for them. Building trust is an important part of building a community.
- Reliability. No matter how honest and approachable you are, if you don’t deliver results, nobody will listen to you. Knowing how to manage your time and work load and deliver on promises builds reliability, which in turn builds reputation.
- Authority. Know what you are talking about. Research and develop your thoughts in depth or you will find people questioning your true potential. Never claim to have any skills that you don’t have, but never downplay your strengths. Learning how to emphasize the right ideas will help build up your persona.
- Reputation. Once you’re approachable, people will begin to spread the word around about your helpfulness. It’s up to you to build up your image in a positive, helpful light.
To stand out from the crowd and to be able to distinguish yourself from the sea of generic voices comes from within. It comes from your heart.
The rule of “faking it till make it” certainly doesn’t apply here. It’s one of those things you either have it or lack of it.
However, learning to differentiate yourself will ensure that you stay longer in the game and stand to gain great success in your blogging endeavors.