Coming up with your Website Idea…
Last weekend I was in Washington DC and I realized one critical thing, the longer you’re not taking action the more money you’re losing. You’ve probably thought about making money online for a while now but you haven’t yet taken action, or you have but haven’t made your first $1000’s.
It’s important to learn you do not have to wait until you’ve worked out what you want to do online before you take action. When I first started Retireat21 I thought I’d provide a high priced eCourse but instead it’s a huge FREE information site for entrepreneurs young or old wanting to make money online. The most important thing is that you do take action and start something – you will probably find everything falls into place this way.
If you’re really interested in taking action and making money online then you’re in luck because I’ve put together a list every resource I use for my blogs and websites.
Creating a website can be so damn easy and make you a great deal of money. However most websites have a minute amount of planning put into them and therefore fail. You wouldn’t build a house with out blueprints, you could end up forgetting all sorts of important parts and your house would tumble down. Same could happen with a website, that’s why I recommend you create yourself a “Master Plan.”
The following guide should help you get your ideas into gear and help you understand your target audience.
What is in it for the Visitors?
I always ask myself “what is in it for them?” People need a reason to come and visit your website, they want answers and love free stuff, whether it’s;
- Free information, guides or tutorials
- Videos or Audio Clips
- Forums or Chat Rooms to talk with like minded people
- Games and Puzzles
- Free Downloads
This all depends on your target audience, a 30 year old won’t want games and puzzles as much as a 14 year old, this is why its so important to know our target audience.
If you already have a website but want help increasing your traffic, we have a great video where we teach you how we got over 10 million people to visit our blogs.
I like to create an avatar of my ideal customer, and here’s what I need to answer:
- What does my customer think & feel?
- What does my customer say and do?
- What does my customer hear?
- What does my customer see?
- What is my customer’s pain?
- What is my customer’s gain?
Here’s how to answer these questions:
- Ask users to leave comments
- Use Google Analytics
- Survey your users
Any Current Competition?
Most areas of the internet are are more than accommodated, for example if you search Google for Business Forums your getting over 500 million results, you can then niche it to Female Business Forums and you would receive 3 million results. You could then further this by niching to Young Female Business Forums and you would receive 2 million results. You now have a website topic with hardly any competition if any.
Here are a few other examples;
- Football – Female Football – Young Female Football
- Sports – Water Sports – Extreme Water Sports
- Recipes – Dessert Recipes – Chocolate Dessert Recipes
Now using this technique you can cut out any competition, of course competition is always something that can make a website stronger. You can use a service like SE Ranking to completely spy on your competition.
How will my website make me money?
You may want to visit Monetize Your Website page for more detailed information on some of the monetizing techniques.
You got to work out what your target audience can afford and what they want to buy. For example you would recieve a larger amount of leads for the new Audi TT Coupe (which looks amazing!) on a business related website because the people who read business websites tend to be a high class working man which could more than afford the $40,000 car. Of course if you placed the same advert on a website for online gamers your get a whole surge of traffic from a teenager who unfortunately could not afford the car.
Some website ideas can be harder than others to monetize and you could find your self struggling to sell them anything of value. You may want to use other monetizing techniques where you don’t sell your visitors anything and decide to run Google Adsense who think they can convert your website traffic.
Promoting your Website
Most people spend 95% of there money on creating there business and 5% promoting it, this is why a lot of businesses don’t perform. I recommend spending 50% of your budget on various promotion techniques.
- Google Adwords
- Facebook Ads
- News Letters
- Blog Posts
- Related Website’s
- Search Engines
Website Appearance and Layout
How would you like your website to look and where you place certain things can be very important. If your colour scheme target audience was women and you had a website which was dark and gloomy most women would close your page straight away because its ugly!
Here is a great tool, Colour Schemer alows you to browse color schemes, find inspiration, and copy your favorite hex color values without ever leaving your Dashboard.
What not to do:
- Light text on a dark background
- Dont use ugly colour schemes
- Keep graphics to a minumin
- Have a slow loading webpages
- Put navigation in places your visitors wont look for it
- Have a flash based website (not everyone has flash)
- Have a splash page (Its a page that does nothing)
- Make your visitor scole before they can see what you can offer them
- Change your website layout for every page
Your website is an extension of you and should be held to a high stand standard at all times! Every website should have a goal and purpose. You don’t want your site to be unfocused, difficult to navigate, and leaving your visitor wondering “What do I do?”
I recommend hiring a great web designer from AwesomeWeb to create a great website the special and unique to your brand.