How to Use Article Marketing to Drive Traffic
Article marketing is a fantastic way to drive visitors to your website, if you know how to use it. Article marketing is a type of advertising where you write short articles that are distributed throughout free article marketplaces.
These articles are related to your niche, and have a small author byline where you can represent yourself and link back to your homepage.
Article marketing is a great way of getting your site out there because it gives your content exposure by making available for reproduction. Your article is then used all around the internet with your link in the credits giving you PR juice and visitors.
Despite the distinct advantages of article marketing, many marketers never seem to make it past the first submission. While writing unique articles for distribution is a more honest way to market, reproducing articles from your blog works just as well, so long as you edit them within the parameters of the submission guidelines.
With this method in mind, it would be easy to spend an hour preparing ten articles for submission and putting your content out there. The benefits roll in once you’ve submitted a fair amount of articles, usually ten.
Tips for Article Marketing
Article marketing can be easy to utilize effectively, if you follow these simple tips:
Shorter articles (400-600 word range) attract more visitors. If you happen to be a blogger who prefers writing long content, this will be a challenge. While depth is respected on blogs, shorter articles are easier to absorb and attract more visitors.
Interesting titles attract links. You should keyword optimize your titles, while making them interesting and attractive to possible publishers. If you don’t put time into your titles, publishers won’t notice your content among thousands of other articles.
Use affiliate links. While this may seem dishonest, you are not distributing one of a kind articles to your loyal blog readers, but small chunks of useful information for free usage. Benefiting from affiliate links is just one more option for maximizing the benefits of article marketing.
Self promote. Linking to yourself in your articles will help boost your own pageviews and promote your content even more. While many article directories restrict the amount of links you can have in articles (and where you can place them), using links strategically can help you grow your traffic.
It’s mostly about luck. Whether you submit one article or one hundred, ultimately some will perform much better than others. Continuing to market until you achieve optimum results can be demanding, but those who wait will be rewarded.
Directories to Submit Your Articles
There are various article marketing sites all over the internet. The most famous of these is most likely ezine articles. However, others exist such as:
Article marketing sites are not the only place where you can submit your articles. Article marketing databases such as Google Knol and eHow give you another outlet to share your content. As well, you can earn money from some information databases.
Article marketing is an extremely powerful outlet for delivering traffic to your website. With the correct placement of links, and proper content formatting, article marketing can drive your visitor numbers through the roof.