Simple Anatomy of A Good Website
Your website has to succeed on many levels to pull a visitor or prospect into your marketing agenda.
Without adequate initial curb appeals, your web site does not have a chance to strongly establish itself in visitor’s thoughts. Without strong content, visitors do not have a better reason to stay on your web site long enough to determine what you have to offer.
With the lack of reasons to return, visitors might never build enough interest to visit your site regularly.
Catching the Viewer’s Attention
There are only five seconds – that is right – five seconds to make a lasting first impression. That is not enough time for a web site visitor to read your content and understand your idea.
It is only enough for their emotion-based brains and perceptions to react to layout, design, color, navigation (perhaps), and maybe a headline. If you have not caught people attention by then, they are gone quickly, probably never to return again.
Smart web design may try to catch visitor’s attention with rotating images and catchy slogans.
Fonts, activities, images, everything on the web site must appeal to the target visitor you are trying to reach out. You should not put pastels on a site targeted for teenagers or vivid colors on a web site selling pet ashes urns.
A high-tech web site in black and silver has a very different feel and look than one selling country interior decoration with duckies and gingham. A site selling high-priced products needs lots of empty (white) space to look spacious and rich; a discount web site does well with crowded pictures.
That is why I advise finding a web designer who understands about marketing communications.
Stickiness is a technical jargon for keeping visitors on a Website. If the average viewers go to fewer than a couple of pages of your web site or stay no more than thirty seconds, most of them read only your home page and flee!
Generally, you want the average site visitor to stay with the site for at least three pages and a minimum of a few minutes. Otherwise these visitors have not spent enough time to find out what you have to offer.
You need to lay down a sticky trail with an impressive content, calls to action, interactions with site elements, things to do and media to download. Every click they make, every action visitors take, binds them kinesthetically to a web site.
Bringing Visitors Back for More
Studies reveal that many people do not buy on the early visits to a web site. Some use the Web only for research before deciding on a purchase in a real life store. Others research many sites for comparison shopping and return only if they decide to buy. You can offer visitors many reasons to return, from great articles, great prices to attractive contest.
All in all, the rule remains the same – you’ve only got five seconds to make a lasting first impression.